Link in Bio: What to Put on Your Page and What to Leave Out

By Tagbloom Editorial Team (how we write) · Published 10 October 2026 · 5 min read

Most social media profiles give you one small space for a link. It is the only place where a viewer can leave the app and do something with what they saw: read an article, buy a product, book a time or sign up for a list. If that link is confusing, out of date or buried among ten others, you lose the viewer at the moment they are most interested.

Quick answer

Pick one main action, put it first with a clear label, keep the rest to a short list, and check every link regularly so nothing is broken or out of date.

If your question is a little different, these guides cover it: How to Write a Social Media Bio That Gets Found; Instagram Profile Setup Checklist for New Accounts.

This guide helps you decide what belongs in that space and how to keep it useful. It does not name or recommend a particular service, because tools change quickly. Instead it focuses on choices that work whichever tool you use.

Start with one main action

Ask yourself: if a new visitor could do only one thing after reading my bio, what should it be? The answer might be "buy a mug", "read the latest guide", "book a free call" or "join the newsletter". That is your main action. Everything else on the page is secondary.

Having a main action does not mean you can only have one link. It means the page makes the main action obvious. A visitor should know within a few seconds where to click first.

Your options for the link

There are three common set-ups, and each has trade-offs.

A single direct link. Simple and fast. It works best when you have one clear goal, such as a shop or a sign-up page. The downside is that it cannot show other things.
A link page from a third-party service. A page with several buttons. It is convenient, but check its privacy rules, any ads it shows and what happens to your page if you stop using it.
A simple page on your own website. You control the design, the content and the address. It takes a little more work to set up, but it stays yours.

If you do not yet have a website, a single direct link is a perfectly good start. You can change it later.

Plain words in captions and bios make a post easy to understand.

Order and label your links

Put the main action first. After that, order the rest by how often visitors need them. Write labels as plain actions or plain nouns: "Shop the new mugs", "Read the care guide", "Book a studio visit". Avoid vague labels such as "Click here", "Link" or "More". A label should tell the visitor what they will get.

Keep the list short. As a rule of thumb, five or six links are easier to scan than fifteen. If you find yourself adding more, ask whether each one deserves a place or whether it can live on a page behind another link.

What to leave out

Links that duplicate each other. Two buttons to the same page confuse people.
Out-of-date promotions. A sale that ended last month makes the whole page look neglected.
Links to every social account you own. Include only the ones where you are actually active.
Links you cannot explain in a few words. If you cannot label it clearly, visitors will not click it.
Anything misleading. A button that promises one thing and leads to another breaks trust, and may break the platform's rules.

Make it work on a phone

Almost every visitor will arrive from a phone. Check that the page loads quickly, that the text is large enough, that buttons are easy to tap with a thumb, and that the main action is visible without scrolling. Test it on a slow connection if you can. A page that takes too long to load loses people before they see anything.

Be clear about money and data

If a link earns you money, for example through an affiliate programme, say so plainly near the link. The exact rules depend on your country and your platform. Check the platform's Help Center and your local advertising rules. If your page collects email addresses, tell people what you will do with them and link to a privacy page.

Your own numbers show what works for your account.

Keep the page fresh with a monthly check

A link page decays quietly. Products sell out, events pass and websites change their addresses. Set a reminder to review the page once a month. Open each link on your phone, make sure it works and still matches its label, and remove anything that no longer applies. Update the page whenever you post something that tells people to "click the link in my bio", so the link matches the message.

Match the link to what you posted

If a video or post says "link in bio for the full guide", the visitor expects to find that guide immediately. Put the current link at the top, or pin it, until the next post. When someone has to hunt for what you just told them to click, you lose them. Our content brief template has a line for the call to action, so you can plan it before you post.

Tags describe a post. A few relevant ones work better than a long list.

Worked example: a hypothetical maths tutor

This is a made-up illustration, not a real person and it includes no results. Imagine a maths tutor who shares short explanations on TikTok and Instagram.

Her main action is booking a first lesson. Her link page starts with "Book a free 15-minute chat". Below it she adds "Free exam checklist (PDF)", "Read: how to revise fractions" and "Weekly study tips by email". She removes the link to an old competition that ended and checks that each button opens correctly on her phone. In her bio she writes: "Maths help for school students. Start with the free chat." On the first of each month she checks all four links again.

Common mistakes

Putting ten or more links with equal weight.
Using labels such as "Click here" or "Link 1".
Leaving expired offers online.
Linking to pages that are slow or hard to use on a phone.
Forgetting to disclose paid or affiliate links.
Never testing the links.

Frequently asked questions

How many links can I add?

It depends on the platform and changes over time. Check the Help Center for Instagram, TikTok or YouTube for the current rules, and do not rely on a number you read in an old article.

Should I use a link shortener?

Only if you have a reason, such as a very long address. Shortened links hide the destination, which some visitors distrust. A clear, readable address is usually better.

Do I need a website?

No. A direct link to your shop, channel or sign-up page is enough to start. A website becomes useful when you need more than one page of content that you control.

Conclusion

Your link in bio should help one kind of visitor take one clear next step. Choose a main action, label every link in plain words, keep the list short, test it on a phone and review it every month. Be honest about money and data, and make sure the link matches what your latest post told people to expect.

For ideas on what to write around that link, try the free Tagbloom tag generator to find 20 tag ideas for your next post. Always confirm platform rules in the official help pages.

Official sources

Platform features and rules change. For the current wording, check the official help pages:

Tagbloom Editorial Team

We write each guide ourselves and check platform rules against the official Help Centers. Read how we research and update guides, or tell us about a mistake.